MEDIA is the information channels or tools utilized to transport and store data or information. The word commonly refers to diverse components of this vast mass media communications arena, including print media, broadcasting, photography, film, music, publishing, television, video, and radio. It also encompasses a great deal of non-media, including publishing, book publishing, music publishing, and animation. The term was first used in newspaper terminology, referring to the print media. This rapidly expanded into a full-fledged term, encompassing all forms of mass communication.
Today, any sort of communication can be referred to as “media,” whether it is spoken words, written words, images, or video and/or audio. Media is so broad, in fact, that one medium is not necessarily made up of all other media. Music is a medium of creative expression, but not the only one. Film and television each fall under media categories, but are not the only ways to convey ideas, tell a story, or tell people’s opinions and emotions. The fact is that the world of the media is ever-changing.
Print media and broadcast media refer to the traditional newspaper and broadcast media; however, they do not always mean what the term implies. In print media, publications (in terms of books, periodicals, and newspapers) and broadcast media refer to publications that are published in both bookstores and libraries as well as on commercial television stations and radio stations. Television media refers to broadcasts. Broadcasting media includes various networks, from basic cable to high-definition television (HDTV). While television is increasingly used as a secondary source of entertainment and information, it has been increasingly used as a primary source of entertainment and information by the general public. This increasing trend toward media dominance by the masses has had an effect on the way the media portrays events.
The newspaper and broadcast media both have changed the way they deliver content-the type of content available and the tone it conveys. Newspapers have often been accused of “editing” their stories, which means making them more newsworthy in order to make readers interested in reading them. The practice of “cutting” news is on the rise, and this can often be blamed on the rising popularity of blogs. Blogs are written primarily by one person, and are often more opinionated than the “real news” broadcasts on various television news channels. Due to the growing influence of blogs on the public, print media publications are often being forced to conform to the demands of the blogs by adding blogs to their media mix.
Shared Media allows users to upload images, videos, and sound files to the web media. The web media system can be controlled by shared media components, allowing users to put together whatever they want to use a common resource. This type of media is commonly used as content syndication on the web. It can also be combined with other types of media to create a multimedia-based product or service.
In summary: Medias such as television, radio, print, and online news media are all interacting with one another in order to deliver their unique content to their audience. Different types of media are able to give the audience different kinds of content. In order to ensure the success of their efforts, newspapers, radio, and magazines need to find ways to co-exist with these different kinds of media. While this may seem impossible in the early years of their existence, current trends in the industry indicate that it is not only possible but may already be happening for the better.